If you could rename yourself, what name would you choose?
by The Allusionist
Listen to the episode here 20min
Mercedes. Twitter. Kleenex. Amazon. What’s in a name? Well, a lot, apparently. Pick the wrong name, and you could potentially tank a brand before it ever gets started. This episode of The Allusionist explores the fascinating process of what goes in to creating the perfect brand name.
QUESTIONS FOR THIS PODCLUB:
print out the questions