If you could rename yourself, what name would you choose?

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BRAND IT

by The Allusionist

Listen to the episode here  20min

Mercedes.  Twitter.  Kleenex.  Amazon. What’s in a name?  Well, a lot, apparently. Pick the wrong name, and you could potentially tank a brand before it ever gets started.  This episode of The Allusionist  explores the fascinating process of what goes in to creating the perfect brand name.

QUESTIONS FOR THIS PODCLUB:
print out the questions

If you could rename yourself, what name would you choose?

What is the story behind how you were named?

What well known brand do you think is most in need of a name change?

What is a brand name that has seriously misled you from understanding the product or service it represented? 

IS THERE A NAME OF A COMPANY OR A PERSON THAT IRKS YOU? WHY?

IS THERE A COMPANY YOU DREAMED OF STARTING? WHAT WOULD CALL IT?